About Experience Skills Projects
D2C Shopify developer & ecommerce expert

Faisal Sayed

E-Commerce · Direct-to-Consumer · Shopify End-to-End · Automation & MIS · Marketplaces

Shopify CRO Unicommerce Zoho Google Analytics HTML/CSS/Javascript/Shopify-liquid/Python Automation- web application/vba/apps script Cataloguing
9+
Years in E-Commerce
∞
Shopify Stores Managed
D2C
Full-Stack Owner
01

About

A results-driven D2C E-Commerce specialist with 9+ years of hands-on experience across the full Shopify ecosystem — from zero-to-launch store setup to conversion rate optimisation, catalogue management, and performance analytics.

With deep expertise in the D2C E-Commerce vertical, I bring a rare combination of technical command and commercial acumen: building internal web applications for cross-team efficiency, automating MIS reporting and reconciliation workflows, and owning every pixel of the consumer-facing storefront.

I thrive as an individual project handler — managing end-to-end deliverables independently while collaborating fluidly with marketing, design, and operations teams to hit ambitious growth targets.

Location Jogeshwari-E, Mumbai
Contact Number 8898390089
DOB 28-01-1993
EDUCATION BCA / 2015-2016
Email Faisalsayed040@gmail.com
Shopify end to end setup
Order & inventory Management
Revenue Growth
Website Traffic & Engagement
Problem Solving
SEO-friendly
Best UX/UI
New Product Launches
Shopify end to end setup
Average Order Value (AOV)
Revenue Growth
Website Traffic & Engagement
Problem Solving
SEO-friendly
Best UX/UI
New Product Launches
02

Experience

2025 – Present
Ecommerce Agency
Mumbai, India

Senior Shopify Developer

Own end-to-end Shopify store operations for D2C brand — from catalogue management and UX optimisation to MIS automation and full website development.

  • End-to-end Shopify store setup, theme customisation and ongoing management across product lifecycle.
  • Built internal web applications improving team productivity for catalogue, order, and inventory workflows.
  • Automated MIS reporting and reconciliation pipelines — reducing manual effort by 70%.
  • Managed Unicommerce and Zoho integrations for seamless inventory sync and order processing.
  • Drove measurable CVR uplift via A/B testing, CRO initiatives, and checkout flow improvements.
  • Launched 20+ new product pages with SEO-optimised content, boosting organic traffic.
2020 – 2025
Purple Style Labs pvt ltd
Mumbai, India

Ecommerce & Shopify Developer

Managed large-scale product cataloguing across marketplace and D2C channels, coordinating with photography, content, and ops teams for flawless listing quality.

  • End-to-end Shopify store setup, theme customisation and ongoing management across product lifecycle.
  • Built internal web applications improving team productivity for catalogue, order, and inventory workflows.
  • Automated MIS reporting and reconciliation pipelines — reducing manual effort by 70%.
  • Tracked KPIs using Google Analytics and Shopify reports; presented weekly insights to leadership.
2018 – 2020
Ergode IT services pvt ltd
Mumbai, India

E-Commerce & Operations Coordinator

Began career in e-commerce operations, building foundational expertise in catalogue management, digital merchandising, and platform administration.

  • Supported website content updates, banners, and promotional landing pages.
  • Assisted in execution of discount codes, bundling offers, and seasonal campaigns.
  • Ensured mobile experience and page-load performance standards were consistently met.
03

Capabilities

🛍
Shopify Mastery
  • End-to-end store setup
  • Theme customisation
  • App integration management
  • Checkout & payment flows
  • Liquid templating basics
📈
CRO & Analytics
  • A/B testing strategy
  • Google Analytics 4
  • Hotjar heatmaps
  • Shopify reports & dashboards
  • Funnel optimisation
⚙️
Automation & Dev
  • MIS report automation
  • Reconciliation workflows
  • Internal web apps
  • HTML / CSS
  • Zoho & Unicommerce APIs
🗂
Cataloguing
  • Product listing management
  • Image & variant uploads
  • SEO-friendly descriptions
  • Pricing & inventory sync
  • Bulk catalogue operations
📦
Inventory & Orders
  • Unicommerce management
  • Zoho inventory & CRM
  • Order processing flows
  • Returns & reconciliation
  • Logistics coordination
🎯
Marketing & UX
  • Landing page creation
  • Campaign execution
  • Mobile UX optimisation
  • Page-speed improvements
  • Cross-functional collaboration
04

Tools & Platforms

Shopify
E-Commerce Platform
Google Analytics 4
Analytics
Hotjar
Heatmaps & UX
Unicommerce
Inventory Management
Zoho
CRM & Inventory
HTML/CSS/JS/Liquid/Python
Web Development
Google Ads & Meta
Paid Marketing
Klaviyo / Email Tools
Marketing Automation
Shopify Apps Suite
Reviews, Upsell, Subs
MIS Automation
Custom Reporting
Excel / Google Sheets
Data & Reporting
Figma
Design Collaboration
05

Signature Projects

Shopify · Development
Full D2C Store Build
Led the ground-up setup of a Shopify D2C store — theme selection, customisation, app stack configuration, payment gateway integration, and go-live. Achieved a fully optimised, mobile-first store within a 6-week timeline.
Automation · MIS
MIS Reporting & Reconciliation Automation
Built automated reporting pipelines that pull data from Shopify, Unicommerce, and payment gateways — eliminating 70% of manual reconciliation effort. Reports are now generated daily with zero human intervention.
Internal Tools · Web App
Internal Catalogue & Operations Management App
Designed and developed an internal web application enabling the content and operations team to manage product listings, update inventory, and track catalogue status — cutting co-ordination time by half.
CRO · Growth
Conversion Rate Optimisation Programme
Ran a structured CRO programme across PDPs, the cart drawer, and checkout — including A/B tests on hero imagery, CTA copy, and bundle offers. Delivered measurable uplift in CVR and AOV over a 3-month period.